Supreme Court rules on software patent eligibility.
Photo: Flickr User islespunkfan You can’t patent an abstract idea… but can you patent the processing of that idea through a computer? In a 9-0 ruling today, the Supreme Court says “not entirely” (here...
View ArticleThe U.N.’s play on Internet control
The UN may be poised to take over Internet regulation. Much of the success of the Internet can be attributed to it’s open nature. No single government controls it. Since it’s inception, the Internet...
View ArticleTV Viewing Habits Explained
This handy venn diagram explains TV target audiences. via (imgur)
View ArticleMy takeaways from MIMA Summit 2014
Waiting for lunch at the MIMA Summit Today, I attended the MIMA Summit in Minneapolis. This year’s theme was “Rise of the Machines”. The general theme for the day was the intersection between marketing...
View ArticleSnapcash – Snapchat’s Mobile Payments
With Snapcash, users simply type out the dollar amount they’d like to send as part of any private message — for example, “here’s $5 for lunch.” The app recognizes the “$5” text and a green payments...
View ArticleYou can’t skip this ad
I love it when brands address changes in marketing… within the marketing. Geico’s new pre-roll spot is short… very short… and addresses the quickness with which we reach for the “Skip” link. But this...
View ArticleNielsen: How America Listens to Audio
With growing options in media consumption, even in the audio space, radio still plays a big part in the lives of American consumers. Nielsen reports indicate that more than 91% of Americans 12+ tune in...
View ArticleWhat I learned from Netflix about A/B Testing
Photo: Flickr: Mike K: CC Every user experience (UX) designer wants to be able to know that their decisions are impacting the movement of a user to an interaction. Too often, however, we tend to rely...
View ArticleConsumers love social… and media… just not social media.
In his closing rant at this year’s South by Southwest Interactive Festival, futurist and author Bruce Sterling made a comment that struck me. It was along the lines of: People love social… and they...
View ArticleSpotify use has doubled in the last year
A year ago Spotify had 10 Million paid subscribers and 40 Million active users. At the end of May 2015, Spotify had 20 Million paid subscribers and 75 Million active users. As they pointed out on a...
View ArticleSurveys: Test your test
When putting together a customer survey, never underestimate the value of the pretest. If sending the survey to a group, consider starting by sending the survey to 10% of your list first. Take a look...
View ArticleLink: An analysts plea for user centered design
Avinash Kaushik’s 4 step journey to business glory 1. Find the most critical experiences in your digital existence. 2. Try them yourself as if you were the actual user. 3. Cry. 4. Now that you have the...
View ArticleUsing demographics in storytelling
When using a story to illustrate a point, be careful with how you use demographic data. Demographics alone can create an “other” view of the issue, and disconnect it from the listener. Which one of...
View ArticleWhy donors give, and how organizations can help
A donor’s motivation to give to a cause is influenced by one or more of the following: A need for personal meaning Financial (tax) benefits Prestige Personal gratitude Public recognition A sense of...
View ArticleWhen your biggest fans engage online
(Originally written for Christian Music Broadcasters, February 2020) I walked into the school gymnasium with my family. The room had been transformed into a food packing plant as Feed My Starving...
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